How is it that Apple has been able to remain innovative, while consistently overshadowing its competitors? Is it because they are putting more money into marketing than their competitors? Is it because they have access to unattainable tech gurus? No, it’s not. The answer to this question, despite what most people may think, is actually …
Have you ever noticed how it’s difficult to find a McDonald’s location that doesn’t have a Burger King or a Wendy’s right across the street from it or less than a block away? Or how there is a very clear cola war between Pepsi and Coke? Well, businesses are always competing with one another and …
When it comes to making decisions at work, you may feel a sense of fear or uncertainty. As marketing professionals, we are relied on to make these decisions each and every day that affect people’s lives and businesses. The first step to achieving a goal at work is to choose an appropriate marketing plan. I …
