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AI in Healthcare

In today’s world, digital marketing is everywhere. Whether it’s with a Facebook ad promoting a product or with a targeted email blast and call-to-action-buttons, digital marketing is happening everywhere. As marketers, what makes digital marketing such an exciting career choice is that it is always, and I mean always, evolving. Successful marketers are expected to …

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A Marketer’s Guide to Picking a Topic for an Informative Video

As marketers, our role is to remain up to date with the latest and greatest advancements in the ever-changing world of marketing. Videos are one of the many tactics that have come from the evolution of marketing, and they have transformed the way we communicate. In fact, according to 2018 video viewer frequency research conducted …

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3 Intangible Returns Healthcare Businesses Get From Social Media

As a healthcare marketer, my job is to evaluate the latest marketing trends and implement them into my overall marketing strategy. In today’s world, social media happens to be one of the most prevalent ways marketers are communicating. Whether it’s posting a photo on your story or live tweeting, social media is a great way …

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What Is a Customer Journey and How It Applies to Healthcare

As marketers, our goal is to determine the most effective way to move consumers through the funnel towards taking action and actually purchasing a product or service. The marketing funnel consists of three stages: awareness, consideration and conversion, and marketing professionals aim to perfect the right marketing strategy that will get their target audience across …

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How Healthcare Content Varies By Social Media Platform

Marketing is always evolving. From out-of-home (OOH) advertising to google and facebook ads, marketers are always expected to stay up-to-date with the latest advancements in marketing. With the rise of social media, the number of businesses and brands that use social platforms to advertise, promote and enhance their business is increasing every day. In fact, …

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Why Every Healthcare Marketer Should Be Aware of the Emotional Attitudes of Consumers

If you’re not new to my blog, you’ve heard me frequently talk about how in healthcare, we are selling a service most people don’t want to buy. Well, this phrase holds especially true when it comes to discussing how the emotional attitudes of our consumers have a large impact on our success as healthcare marketers. …

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What Therapists Should Post During #NationalMentalHealthAwarenessMonth

If you’ve read any of my past blog posts, you’ve noticed that I am a firm believer in healthcare marketers taking advantage of health observances for numerous reasons. So, I thought I’d practice what I’ve preached and focus today’s post on a health observance that truly means something to me. Next month (May, for those …

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How Carilion Clinic’s #YesMAMM Campaign Transformed Breast Cancer Awareness

As marketers, a vital part of our roles is to successfully communicate with consumers. More importantly, we need to understand who, when, where and how to communicate our messages. Social media marketing is defined as a simplified, optimized way to make connections, and now more than ever, one of the main distribution channels marketers are …

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Anthropomorphism: What It Is and How It Benefits Brands

Anthropomorphism (An·thro·po·mor·phism) is a set of human traits, behaviors or characteristics of an object, service, animal or brand. Is the complexity of the term throwing you off yet? That’s understandable, but don’t let it confuse you. Think of anthropomorphism as humanization. As marketers, humanizing our brands is essential to connecting with our consumers. In fact, …

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A Marketer’s Guide to an Effective Instagram Caption

Now more than ever, standing out on social media is a top priority for marketers. With the advancement in technology, social media has become vital to businesses as a form of communication, advertising and business overall. In fact, according to Buffer, “73% of marketers believe that their efforts through social media marketing have been “somewhat …

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3 Must-Haves in a Healthcare Marketer’s Social Media Content Strategy

Since the start of the 21st century, technology has transformed the way we think, feel and act in more ways than we probably realize. With the rise of technology came social media, which has reshaped the way we communicate and advertise. In fact, according to Oberlo, there are “3.5 billion social media users, which equates to …

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