For most people, going to the hospital or to the doctor can be quite frightening. Now more than ever, these fears have increased due to the pandemic. According to Star Tribune, “Millions of Americans are jeopardizing their health by avoiding hospital care, even in medical emergencies, for fear of contracting COVID-19.” In fact, whether you …
In the digital world of social media, compliments come in the form of likes, comments and shares. Whether users are on Instagram, Facebook, YouTube or Twitter, they are constantly engaging online. Now more than ever, businesses are using social media to push content, promote products or services and persuade consumers. In fact, according to SproutSocial, …
The Biology and Psychology of Online Patient Persuasion Read More »
Now more than ever, marketers are using digital marketing strategies to drive consumer acquisition. While we can’t rule out more transitional advertising methods such as billboards and out-of-home (OOH) advertising, email marketing has skyrocketed over the past decade. In fact, according to Statista, “There are 3.9 billion daily email users. This number is expected to …
How Consumer Demographics Can Benefit Email Marketing Strategies Read More »
A smart marketer knows how to communicate effectively with their consumers. A smart marketer understands how to send the right message to the right audience, at the right time and through the right distribution channel. In fact, targeted communication is essential for the success of a business. According to AZCentral, “Targeted communication means finding an …
Three Methods All Healthcare Marketers Can Use To Study Consumer Behavior Read More »
Now more than ever, businesses are faced with challenges when aiming to get consumers to trust their brand. With the plethora of information readily available on the internet, consumers have access to anything they may want to find at their very fingertips. The struggle with this is that not all the information found online is …
In this data-driven society, nearly everything we do is influenced by data in one way or another. Whether it’s the data running AI algorithms or the data marketers use to measure the success of their digital marketing campaigns, data analytics is everywhere. So, if data is everywhere and it is so important, why is it …
Now more than ever, video marketing has become a prevalent way to communicate within our society. In fact, according to Biteable, “humans find videos more engaging, more memorable, and more popular than any other type of content out there.” As healthcare marketers, we are always aiming to connect with potential patients or consumers and turn …
4 Video Formats To Connect With Patients in Healthcare Read More »
As marketers, our role is to understand what strategies will be most effective in reaching what our goal at hand is. Whether it’s increasing brand awareness or brand loyalty, the marketing strategy you decide to implement can have a major impact on the success or failure of your main objective. Luckily for you, I’ve taken …
As marketers, our job is to determine the right message to communicate to the right audience, through the right channels and at the right time. Almost too often, we are expected to measure the success of our communication by analyzing data, reading metrics and performing marketing research. However, part of knowing how to effectively communicate …
Why Healthcare Marketers Should Appeal to the Emotions of Their Patients Read More »
Branding is everywhere in healthcare. It’s on the back of a discharge form. It’s in the email blast sent to a targeted audience promoting maternity services. It’s even on the lab coats and scrubs that medical professionals wear around their hospitals. There is an abundance of strategies healthcare marketers implement in order to increase brand …
Increasing Healthcare Brand Awareness with Earned Media Read More »
