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The Ultimate Guide to Surveying Followers on Social Media

How Instagram Has Moved the Needle With Digital Surveying Surveying has been a part of marketing research for several years. From online surveys to paper surveys and interviews, brands have benefited from applying data collected via surveys into marketing strategies and goals. In fact, according to SurveyPolice, Apple, McDonalds, Verizon and other big companies use …

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Out-of-Home Advertising: What Is It and Is It Still a Thing?

Image by Lamar.com With a constantly evolving world of communication tools and platforms, marketers and advertisers are spoiled for choice when it comes to which channels to implement into their strategies. Although online and digital marketing channels have taken over since the rise of technology, marketers shouldn’t forget about out-of-home (OOH) advertising just yet. In …

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How Video Marketing Has Influenced the Healthcare Industry

The fascinating thing about marketing is that its tools are always evolving. Successful marketers are expected to stay up-to-date with the latest advancements in technology, whether it’s a new camera feature on a smartphone or an innovative way to reach a target audience using Google Ads. We may still have marketers who use billboards, print …

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Why Data Collection Is Important in Healthcare

With the advancement of technology in today’s world, data is everywhere. From our smartphones to our laptops, data influences everything we do. In fact, according to Kommando Tech, “people are generating 2.5 quintillion bytes of data each day.” The healthcare industry is no exception and it, too, is historically known to generate an abundance of …

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Top 3 Email Marketing Strategies Every Healthcare Marketer Should Know

With the rise of social media and the power of video promotion, healthcare marketers have access to an immense number of digital marketing tools that serve to enhance communication. However, email marketing continues to be one of the most commonly used communication methods worldwide. According to Statista, there are nearly 4 billion email users worldwide, …

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AI in Healthcare

In today’s world, digital marketing is everywhere. Whether it’s with a Facebook ad promoting a product or with a targeted email blast and call-to-action-buttons, digital marketing is happening everywhere. As marketers, what makes digital marketing such an exciting career choice is that it is always, and I mean always, evolving. Successful marketers are expected to …

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