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Why Brand Personality Matters in Healthcare

For most people, going to the hospital or to the doctor can be quite frightening. Now more than ever, these fears have increased due to the pandemic. According to Star Tribune, “Millions of Americans are jeopardizing their health by avoiding hospital care, even in medical emergencies, for fear of contracting COVID-19.” In fact, whether you …

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The Biology and Psychology of Online Patient Persuasion

In the digital world of social media, compliments come in the form of likes, comments and shares. Whether users are on Instagram, Facebook, YouTube or Twitter, they are constantly engaging online. Now more than ever, businesses are using social media to push content, promote products or services and persuade consumers. In fact, according to SproutSocial, …

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How Consumer Demographics Can Benefit Email Marketing Strategies

Now more than ever, marketers are using digital marketing strategies to drive consumer acquisition. While we can’t rule out more transitional advertising methods such as billboards and out-of-home (OOH) advertising, email marketing has skyrocketed over the past decade. In fact, according to Statista, “There are 3.9 billion daily email users. This number is expected to …

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Three Methods All Healthcare Marketers Can Use To Study Consumer Behavior

A smart marketer knows how to communicate effectively with their consumers. A smart marketer understands how to send the right message to the right audience, at the right time and through the right distribution channel. In fact, targeted communication is essential for the success of a business. According to AZCentral, “Targeted communication means finding an …

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4 Video Formats To Connect With Patients in Healthcare

Now more than ever, video marketing has become a prevalent way to communicate within our society. In fact, according to Biteable, “humans find videos more engaging, more memorable, and more popular than any other type of content out there.” As healthcare marketers, we are always aiming to connect with potential patients or consumers and turn …

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Why Healthcare Marketers Should Appeal to the Emotions of Their Patients

As marketers, our job is to determine the right message to communicate to the right audience, through the right channels and at the right time. Almost too often, we are expected to measure the success of our communication by analyzing data, reading metrics and performing marketing research. However, part of knowing how to effectively communicate …

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Increasing Healthcare Brand Awareness with Earned Media

Branding is everywhere in healthcare. It’s on the back of a discharge form. It’s in the email blast sent to a targeted audience promoting maternity services. It’s even on the lab coats and scrubs that medical professionals wear around their hospitals. There is an abundance of strategies healthcare marketers implement in order to increase brand …

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