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How the 4 Types of Market Segmentation Apply to Healthcare

Marketing involves understanding what consumers want or need and finding a mutually beneficial way to create, communicate and deliver these needs to consumers. As marketers, an important step in truly understanding your target audience and their desires is being able to identify and describe meaningfully different groups of customers, or in other words, being able …

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How Healthcare Professionals Can Benefit From Map Visualizations

Now more than ever, there is an infinite amount of information available at our very fingertips. From artificial intelligence to researchers, data can be found almost anywhere and everything and anything can basically be referred to as data. However, even though we have so much data readily accessible, very few people actually take the time …

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A Marketer’s Guide to Data Points vs. Data Insights

As marketing researchers, we are always trying to provide clients with the most accurate answers to create the most effective action plans for their marketing strategies. Whether it’s to select the most appropriate target audience or to determine the best online ad to drive conversion, businesses rely on marketing researchers to collect the necessary information …

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How to Develop a Social Media Content Strategy for Your Hospital

With the ever-changing world of technology, marketers are always striving to stay up-to-date with the latest and greatest tools that the digital marketing world has to offer. Now more than ever, social media has become a primary marketing strategy to engage with consumers and connect with potential ones. Well, hospitals are also using social media …

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3 Patient Surveys Every Healthcare Professional Should Be Aware Of

A marketer’s role is to understand what their consumers want, what the unique selling proposition of their brand is and how to leverage these elements to the company’s benefit. With an abundance of opposing opinions and different forms of noise blocking accurate communication, there is a lot that businesses can learn from their customers. So, …

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Is Influencer Marketing in Healthcare a Thing?

The greatest thing about marketing is that it’s always evolving. From digital billboards to video advertising, businesses are always looking for innovative ways to increase brand awareness. With the rise of social media, influencer marketing has become a more and more common form of advertising and businesses all over the world are taking part of …

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A/B Testing 101: What It Is and How It Is Used in Marketing

As marketers, part of our role is to understand which digital marketing strategies work and which don’t. Marketing research helps marketers determine whether or not a tactic is efficient and actually benefiting a brand. A part of marketing research that contributes to evaluating different strategies is A/B testing. Now, what is A/B testing and how …

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