How Instagram Has Moved the Needle With Digital Surveying Surveying has been a part of marketing research for several years. From online surveys to paper surveys and interviews, brands have benefited from applying data collected via surveys into marketing strategies and goals. In fact, according to SurveyPolice, Apple, McDonalds, Verizon and other big companies use …
The Ultimate Guide to Surveying Followers on Social Media Read More »
Image by Lamar.com With a constantly evolving world of communication tools and platforms, marketers and advertisers are spoiled for choice when it comes to which channels to implement into their strategies. Although online and digital marketing channels have taken over since the rise of technology, marketers shouldn’t forget about out-of-home (OOH) advertising just yet. In …
Out-of-Home Advertising: What Is It and Is It Still a Thing? Read More »
The fascinating thing about marketing is that its tools are always evolving. Successful marketers are expected to stay up-to-date with the latest advancements in technology, whether it’s a new camera feature on a smartphone or an innovative way to reach a target audience using Google Ads. We may still have marketers who use billboards, print …
How Video Marketing Has Influenced the Healthcare Industry Read More »
With the advancement of technology in today’s world, data is everywhere. From our smartphones to our laptops, data influences everything we do. In fact, according to Kommando Tech, “people are generating 2.5 quintillion bytes of data each day.” The healthcare industry is no exception and it, too, is historically known to generate an abundance of …
With the rise of social media and the power of video promotion, healthcare marketers have access to an immense number of digital marketing tools that serve to enhance communication. However, email marketing continues to be one of the most commonly used communication methods worldwide. According to Statista, there are nearly 4 billion email users worldwide, …
Top 3 Email Marketing Strategies Every Healthcare Marketer Should Know Read More »
As marketers, we are constantly making decisions on ways to enhance our brands and businesses. An important aspect of making a well-thought-out and smart decision is to first consider all of the facts and then, analyze or evaluate all of the data that may impact the outcome of a choice. These actions are just a …
Choosing the Right Data Type for Marketing Research Read More »
In today’s world, digital marketing is everywhere. Whether it’s with a Facebook ad promoting a product or with a targeted email blast and call-to-action-buttons, digital marketing is happening everywhere. As marketers, what makes digital marketing such an exciting career choice is that it is always, and I mean always, evolving. Successful marketers are expected to …
How Cialdini’s Science of Persuasion Model Applies to Healthcare Whether it’s enticing a consumer to try out your product, selling a service directly to another business or convincing a customer to come back and repurchase, marketers are always persuading. Marketers are persuading by sharing how their business has the latest technology or by simply speaking …
Since starting my career in marketing, hearing the term “manipulation” has not been uncommon. Whether it’s a term my family members use to describe my line of work or this pre-conceived notion from consumers, manipulation is often correlated with marketing. Well, what even is manipulation? Is it good or evil? It is harmful? Well, manipulation …
How Marketing Models Have Evolved Overtime While back then we had pens and paper, now we have blog posts. While back then we had black and white still photos, now we have video advertising. Everything is in a continuous state of evolving, refining, improving and enhancing. Well, marketing is no different in that it, too, …
