How Instagram Has Moved the Needle With Digital Surveying
Surveying has been a part of marketing research for several years. From online surveys to paper surveys and interviews, brands have benefited from applying data collected via surveys into marketing strategies and goals. In fact, according to SurveyPolice, Apple, McDonalds, Verizon and other big companies use market research and customer satisfaction surveys to find out how their consumers feel and what they want. However, with the rise of technology, there has been a digital spin on the way brands are surveying their customers.
Interactive Surveys on Instagram Stories
Recently, in addition to using some of the most commonly used survey softwares like SurveyMonkey and Google Forms, marketers are beginning to implement Instagram surveying into their tactics. From the polls to the question features, here are the interactive survey features on Instagram that every marketer should be aware of:
- Polls – The Polls feature on Instagram is a good option for businesses to receive first-hand feedback. Because it is a dual-choice survey, it doesn’t require much effort on the respondent’s behalf and allows consumers to respond in a quick, timely manner.
- Questions – The Questions feature on Instagram does exactly what it sounds like. It is an open-ended survey that comes in the form of a traditional Q&A. Brands are not only able to ask their followers a question, but they also get the chance to track responses and as well as the number of views on the survey which can help track response rates.
Quiz – The Quiz feature on Instagram is in the form of a multiple-choice survey. The Quiz feature can be used to help audiences get to know a brand or business. It gives brands the opportunity to engage with their followers for a variety of different reasons. The engagement on each of these multiple-choice questions are then tracked using Instagram algorithms and insights.
- Sliders – The Slider feature on Instagram is often used to measure customer experience and emotions. It is similar to a Likert scale survey question where customers can move the slider to reflect their rating. Brands can use an emoji, whether it’s an arrow or an emoji with an emotion (like heart eyes) and the respondents will take it from there.
As marketers, it’s important to understand how consumer feedback is essential to increasing revenue. With the latest advancements in digital marketing, Instagram’s survey features are being used by researchers and marketers more and more each day.
Did you enjoy this post? Read about how data collection benefits the healthcare industry in my last post!