In the past, marketing was the simple act of promoting a product or service. With the advancements in technology and the rise of the digital era, marketing has transitioned into a more strategic approach. In today’s booming society, expert digitals marketers are constantly being sought-after to provide innovative ways to increase awareness, target consumers and increase revenue and if you’re an expert in all of these fields, you are on the right track! So, how can digital marketers show proof of their expertise? The answer to this question, and a lot of other questions, is Google.
Now more than ever, businesses are looking for digital skills and marketers are using certifications to advance their careers. In fact, according to Coursera, “72% of all learners say their courses made them more confident.” From email marketing to search engine optimization, Google offers digital marketers with various certifications for an array of specialties. Here are my top 3 recommendations for Google certifications every digital marketer should have:
- Google Ads Search Certification
The Google Ads Search Certification gives marketers the chance to demonstrate their expertise in keyword and bidding strategies. Businesses rely on digital marketers to create effective, compelling text ads that can then be advertised in a Google campaign. After the campaign is boosted, marketers will be able to track campaign performance to determine whether that initial SMART goal driving the campaign was reached. Click here to get started.
- Google Ads Video Certification
The Google Ads Video Certification allows marketers to showcase their YouTube and Google Video advertising skills. This certification recognizes your ability to increase awareness and conversion using creative, digital advertising. Certified digital marketers are at the forefront of innovative storytelling. Businesses rely on marketers to reach specific target audiences by understanding the entire patient purchase journey. Click here to get started.
- Google Ads Display Certification
The Google Ads Display Certification allows digital marketers to show off their display advertising skills. From developing a campaign to strategically choosing audiences for each Google display, this certification validates a marketer’s ability to meet goals. An added bonus for businesses is that this certification also touches on leveraging specific marketing goals with budgets, with an aim to increase profits, without outweighing costs.
And what’s the best part? You get a certificate congratulating you for completing (and passing) the certification. An important step to using these certifications to advance your careers is to share the certifications on LinkedIn and add them to your profile. Here’s how my certifications look on my LinkedIn Profile.
As marketers, it’s important to stay up-to-date with the latest advancements in digital marketing. From keyword strategies to compelling video ad placements, digital marketers have a lot to offer. Validate your expertise and land that dream job with the help of our friend, Google!
Did you enjoy this post? Learn more about out-of-home advertising on my last blog post.