If you’ve read any of my past blog posts, you’ve noticed that I am a firm believer in healthcare marketers taking advantage of health observances for numerous reasons. So, I thought I’d practice what I’ve preached and focus today’s post on a health observance that truly means something to me. Next month (May, for those who don’t know what month we’re in) is National Mental Health Awareness Month. As an individual who has had loved ones struggling with mental health in the past, I think spreading awareness on the topic is more important than ever. In fact, according to the National Alliance on Mental Illness,”one out of five adults in the U.S. faces a mental health challenge in any given year. So, what should therapists be posting on social media to raise awareness on mental health? Keep reading to find out!
When coming up with a healthcare marketing plan for a therapist, there are a couple of things you need to keep in mind first. Something that should be top of mind when marketing a therapist is knowing who it is that you are communicating with. The target audience for a therapist is individuals who are seeking to better themselves in terms of their mental health. By understanding who you are speaking to, you can ensure you have an appropriate brand voice and tone. For example, check out the calm and comforting brand voice behind this mental health campaign ‘Lighten the Load’ by Jansport:
In addition to having a clear picture of your target audience, therapists should highly consider being active on social media. As mentioned on wellness-institute.org, “To attract new clients, fill your schedule, and grow your therapy practice, you need to announce your presence to the world.” By posting regularly on social media, therapists will give potential patients the ability to get to know them through their smartphone screens. Here are some quick content posts that a therapist could add to their social media strategy:
- Facebook Lives help humanize your brand. It shows your target audience that you are human and will give them a heightened sense of comfort. Click here to watch a perfect example from Online Therapy.
- Health Observances (here I go again) are a great way to remain relevant and timely in what you post. For example, May is National Mental Health Awareness Month. You may want to post about the signs and symptoms of depression, which will help enhance your credibility.
- Patient Testimonials: Hearing from another human being who has struggled with mental health helps consumers feel that they are not alone. For a therapist, sharing how they’ve helped other individuals is a great way to market themselves.
These are just a few tips and tricks that I recommend therapists to follow. Of course, like mental health, communication isn’t a one-size-fits-all, so therapists should adjust and add elements to their content marketing plan that they feel represents their mission and values.
Did you enjoy this post? Learn about what is anthropomorphism and how it benefits brands in my last post.