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Why All Beginners Should Use Tableau

In this data-driven society, nearly everything we do is influenced by data in one way or another. Whether it’s the data running AI algorithms or the data marketers use to measure the success of their digital marketing campaigns, data analytics is everywhere. So, if data is everywhere and it is so important, why is it that few people are actually able to take the time to sit through and look at it all? Well, a big part of the problem is that not all data is always visually appealing. Have you ever tried to look at a flat file database with endless sets of data? If you have, you know exactly where I’m going with this. If you haven’t, it’s basically a never-ending, visually dissatisfying spreadsheet with never-ending data. It’s not the most organized way to display data and it’s point blank difficult to analyze and get anything of substance out of.

According to the Social Science Research Network, “65 percent of the population are visual learners”. Now more than ever, making your data visually appealing is essential as a marketer. Luckily for you, Tableau, an interactive data visualization software company focused on business intelligence, is here to help you do just that. Keep reading to hear my top two reasons on why I advocate every marketer should use Tableau for their data analysis. 

  • It’s User-Friendly. Whether you’re a beginner or an experienced data analyst, Tableau has everything you need to make your data visually appealing. From drag-and-drop features to no prior knowledge of coding or technology needed, Tableau is easy to use and, in my opinion,, it’s even fun to use!
  • Variety of Visualizations. From bar charts and line charts to maps and scatter plots, Tableau has a wide range of visualizations to help display and sort your data. Each of the options available gives marketers the ability to explore and analyze information in different ways.   Here is a guide to choosing which type of chart or graph is right for you.

Tableau can be used in any business and any industry. For example, as a healthcare marketer, I’d use the map visualization to input data between my facility and our competitors in our primary service areas and secondary service areas. I also may want to use bar graphs by service line to determine how many patients we are providing care for per service line. I may even want to take a step further and add demographics to further analyze what my next steps in patient acquisition would be. As you can see, there is endless opportunity when it comes to analyzing, displaying and interpreting data with Tableau. On top of its attention to detail, functional insights and user-friendly features, Tableau provides all professionals the chance to understand and interpret data in a new, visually appealing way.

Did you enjoy this post? Learn more about how map visualizations are beneficial on my last post.

In this data-driven society, nearly everything we do is influenced by data in one way or another. Whether it’s the data running AI algorithms or the data marketers use to measure the success of their digital marketing campaigns, data analytics is everywhere. So, if data is everywhere and it is so important, why is it that few people are actually able to take the time to sit through and look at it all? Well, a big part of the problem is that not all data is always visually appealing. Have you ever tried to look at a flat file database with endless sets of data? If you have, you know exactly where I’m going with this. If you haven’t, it’s basically a never-ending, visually dissatisfying spreadsheet with never-ending data. It’s not the most organized way to display data and it’s point blank difficult to analyze and get anything of substance out of.

According to the Social Science Research Network, “65 percent of the population are visual learners”. Now more than ever, making your data visually appealing is essential as a marketer. Luckily for you, Tableau, an interactive data visualization software company focused on business intelligence, is here to help you do just that. Keep reading to hear my top two reasons on why I advocate every marketer should use Tableau for their data analysis. 

  • It’s User-Friendly. Whether you’re a beginner or an experienced data analyst, Tableau has everything you need to make your data visually appealing. From drag-and-drop features to no prior knowledge of coding or technology needed, Tableau is easy to use and, in my opinion,, it’s even fun to use!
  • Variety of Visualizations. From bar charts and line charts to maps and scatter plots, Tableau has a wide range of visualizations to help display and sort your data. Each of the options available gives marketers the ability to explore and analyze information in different ways.   Here is a guide to choosing which type of chart or graph is right for you.

Tableau can be used in any business and any industry. For example, as a healthcare marketer, I’d use the map visualization to input data between my facility and our competitors in our primary service areas and secondary service areas. I also may want to use bar graphs by service line to determine how many patients we are providing care for per service line. I may even want to take a step further and add demographics to further analyze what my next steps in patient acquisition would be. As you can see, there is endless opportunity when it comes to analyzing, displaying and interpreting data with Tableau. On top of its attention to detail, functional insights and user-friendly features, Tableau provides all professionals the chance to understand and interpret data in a new, visually appealing way.

Did you enjoy this post? Learn more about how map visualizations are beneficial on my last post.

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