With the advancement of technology in today’s world, data is everywhere. From our smartphones to our laptops, data influences everything we do. In fact, according to Kommando Tech, “people are generating 2.5 quintillion bytes of data each day.” The healthcare industry is no exception and it, too, is historically known to generate an abundance of data. Healthcare professionals are constantly expected to improve productivity and increase patient loyalty. The analysis of data collected plays a vital role in meeting this expectation. So, what does data have to do with the healthcare industry? Let’s dive in…
Big Data in Healthcare
In Healthcare, there are extremely large amounts of data or “big data” driven by numerous sources. From search engine data to electronic health records, healthcare professionals have access to a wide variety of data tools to help shape decisions. These sources of big data in healthcare help healthcare providers monitor demographics of their patient populations, opportunities for cost reduction based on patient outcomes, health diagnostics and much more.
Influence of Data Collection
Whether the data is collected on research studies, via interviews or through government agencies, healthcare data is powerful. Some of the many ways collecting data can be beneficial include:
- Building relationships with existing patients
- Improving communication between patients, nurses and physicians
- Determining the best target audience is for a specific service line
- Reducing costs based on the increased insight of patient care
- Using data to improve precision in surgeries
- Monitoring patient population based on disease trends and demographics
Types of Data
Healthcare systems, platforms and tools are constantly collecting data. Whether it’s through a focus group, online survey or via CRM on a platform like Salesforce, data collection is key to learning more about a company. As marketer’s it’s important to be able to differentiate between the two types of data types: qualitative data and quantitative data. If you’re a data type pro, keep reading. If you need a refresher, check out my last post to learn more about how to choose the right data type for marketing research.
With technology evolving on a daily basis, marketers are expected to stay up-to-date with the latest and greatest advancements. By analyzing and evaluating data, marketers are disposed to a wealth of information and by leveraging this data, marketers can positively impact both business profitability and productivity.